The Mediterranean diet has become more and more popular. Its rise in popularity is due to an international, scientific and public consensus that recognize the traditional Mediterranean cuisine to be healthier than other diets. Its a dietary pyramid that favors plant based foods over animal-based foods, and it also recommends cutting down on saturated fat consumption.

Olive oil fits particularly into this new approach to healthy eating because it has a great monounsaturated profile. People's love for olive oil is growing as they are learning to appreciate the fruity taste of Extra Virgin olive oils.

Moreover, people are becoming more conscious of the fact that even the smallest amount of these varieties add something special to a recipe.

FDA announced last November the availability of a qualified health claim for monounsaturated fat from olive oil and reduced risk of coronary heart disease. The final conclusion of FDA was:

Limited and not conclusive scientific evidence suggests that eating about two tablespoons (23 grams) of olive oil daily may reduce the risk of coronary heart disease due to the monounsaturated fat in olive oil. To achieve this possible benefit, olive oil is to replace a similar amount of saturated fat and not increase the total number of calories you eat in a day.