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VEGETAL SOAP
FROM VIRGIN OLIVE OIL 100%
Soaps consist
of an alkali salt of fatty acids that are contained like glycerines
in the natural fatty substances.
Since soaps
are obtained by saponification of different natural and synthetic
fats and oils (from petroleum), they are blends of alkali salts
of different fatty acids in varying percentages, depending on
the raw material used.
HISTORY
The use of
soap dates from the ancient past, probably in the region of Mesopotamia,
(today's Syria), cradle of the most important Neolithic civilizations.
We believe
that Romans learned from Greeks soap manufacturing, and during
the excavations of Pompeii a soap factory completely equipped
was discovered together with a quantity of soap escaped from the
destruction.
Up XIV century,
Italians and Spanish were the only soap producers, introducing
it in industrial scale between XIV and XVI century; in this period
the main ports like Genoa, Savona Marseille and Venice became
proper soap "emporium".
The reason
is that olive oil, that the Mediterranean area was rich of, was
the only fatty material used to produce soap.
The row material
high cost, the new availability of soda (instead of the wood cinders)
led soap industry of the past century to leave noble olive oil
for more low-cost seed oils, up to use fats of animal origin that
now international market offers at very favourable conditions,
like "waste" of an alimentation more and more rich in
beef and pork meat.
Fortunately during these last years there was the reversal of
the trend, both in the alimentary habit and in the care and selection
of the products we use every day for body and face cleansing.
Before purely
economic reasons, ever more often, we put the "health"
ones that aim to the prevention from damages and to the body care.
In conclusion
we tend to ameliorate the life quality in a broad sense, respecting
the natural equilibrium.
The nowadays knowledge and technologies are not erased for an
inconvenient useless and impossible return to the origin, if anything
they are used to recover and exalt the best our tradition can
offer.
Olivella results from
this idea, a soap that meets the new needs and at the same time
is a traditional and innovative product.
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